C.O.R.E.  the Center for Outdoor Recreation and Expedition

Over 100 boxes of school supplies reached “My Dream in a Shoe Box” beneficiaries

Over 100 boxes of school supplies reached “My Dream in a Shoe Box” beneficiaries


Great things come in all shapes and sizes. They can be found in the most beautiful places and in the desolate of spaces. They also come in shoeboxes. Yes, you read that right.

It’s amazing to think that a rectangular space, made out of a carton and mostly considered as useless, can contain instruments that help shape the future. For the Primer Group’s Center for Outdoor Recreation and Expedition (CORE), these shoeboxes are the perfect medium in one of their many advocacies.

Last December 18, CORE Movers, in partnership with TeamAsia and Res|Toe|Run, rolled up their sleeves and came together for a Wrapping Day as part of the outreach campaign that is aptly titled “My Dream in a Shoebox.” Indeed, handing out boxes filled with education items accomplishes the goal, but wrapping these up by the individuals themselves add a special and more personal touch.   

Spearheaded by the Information Technology and Business Process Association of the Philippines (IBPAP) and TeamAsia, the project aims to provide school supplies to underprivileged children.

The Primer Group managed to amass over a hundred shoeboxes, school supplies and Php4,300 in additional cash from its employees during the collection period.  These goodies went straight to Dynamic Teen Company’s Kariton Klasrum and children of Extra-Judicial Killings (EJK) victims.

“This is already our team’s second outreach activity for the Christmas season,” remarked Marisel Sy, CORE Movers’ president. “The fact that our activities have already reached out to both our elderly countrymen (last year) and the younger generation (this year) only motivates us to pursue bigger and more impactful things to a wider range of beneficiaries.”

It gets better. While all these efforts are remarkable in itself, they play into a much larger spectrum. Thanks to a multitude of partners and sponsors, the 2017 activity also benefited the Payatas Orione Foundation, Christ the King Parish, San Pedro Calungsod Parish, and Ascension of Our Lord Parish.

As a whole, the project has been a complete success, surpassing the goal of 75,000 shoeboxes. In fact, from the last count made on January 26, a total of 78,822 shoeboxes have already been donated by all of the program’s sponsors.

My Dream in a Shoebox has come a long way. From its humble beginnings in 2009 where 200 shoeboxes were garnered, the activity has had yearly iterations and its goodwill has already touched the lives of over a hundred thousand children throughout the Philippines.

Many children long to study, but not all of them have the means. It’s not impossible to think that the simple lack of pencil, eraser, or whatnot led to one or two missed school days. Already exposed to the harsh realities of life, these missed days could have damaged the enthusiasm of kids to pursue their studies. How many future leaders, philanthropists, and good men were sacrificed all because of one morning where a child could not afford to have a new pencil?

Some may call it a reach or even absurd, but lives are shaped by specific chains of events. Most fade into memory, but this is as real as it gets.

Thanks to My Dream in a Shoebox, several occurrences of this kind has been, and will continue to be, prevented.

Lastly, none of these would have been possible without the participation of the Primer Group’s employees who all dedicated their precious time, resources, and effort to this campaign. All in a day’s work.