GMA REGIONAL TV INKS PARTNERSHIP WITH PRIMER GROUP OF COMPANIES
GMA Network’s Regional TV Department forged a partnership with The North Face, through the Primer Group of Companies.
Under the partnership, The North Face will provide the day-to-day attire of GMA Regional TV (RTV) news teams in Dagupan (Balitang Amianan), Cebu (Balitang Bisdak), and Davao (24 Oras Davao) starting this month.
“I deeply appreciate this partnership between GMA Network RTV and the Primer Group of Companies especially the endearing and significant contribution of The North Face in providing suitable, endurable everyday attire for our regional news teams as we continue to produce and deliver reliable, accurate, and impartial local news in key cities across the Philippines,” said Oliver Amoroso, GMA’s Vice President and Head of Regional TV. “GMA Regional TV’s commitment is an enduring partnership with The North Face now and in the future,” he added.
From left: The North Face Senior Brand Associate Renz Que; The North Face Regional Brand Manager Rafael Tecson Micu III; GMA’s Vice President and Head of Regional TV Oliver Amoroso; and GMA’s Local Sales Manager of RTV Jay Policarpio during the signing held last July 31 at the GMA Network Center
Primer Group of Companies Senior Brand Manager, Janice Tanada said they welcome this undertaking with GMA RTV. “We would like to thank GMA-7 for this continued partnership. We are very happy that we have this opportunity to equip all members of the regional team with The North Face,” she shared.
She added that the Primer Group of Companies will continue to be a partner of GMA Network. “In all corners, in all regions of the Philippines, The North Face is here to support the GMA team. We look forward to more years with this happy family,” she said.
Contribution: Macel Abejero/Marketing Services Division