C.O.R.E.  the Center for Outdoor Recreation and Expedition

Heroes on Wheels Program Rolls Out The Bikes To Mindanao

Heroes on Wheels Program Rolls Out The Bikes To Mindanao

Typhoon Haiyan brought about unthinkable destruction to a number provinces in the Philippines back in 2013. Lives were put to a halt and resources were channeled to the disaster-stricken areas on an unprecedented scale. The effects of the calamity are still being felt up to this day as the residents continue to pick themselves up off the ground.

True to its proactive spirit and commitment to the community, the Primer Group of Companies’ advocacy arm, Center for Outdoor Recreation and Expedition (CORE) gave birth to the ‘Heroes on Wheels’ program, which aides residents by providing transportation along with outdoor gears and equipment to make access to far-flung areas easier.

Over the past few years, CORE’s program has continued to extend its reach and to start 2018, Heroes on Wheels took its graces to Mindanao — the cities of General Santos and Davao, in particular. Three organizations were identified as the perfect beneficiaries of CORE’s program; namely, Pasali Philippines Foundation, Tuburan Institute, and Cycle for Life PH.

In partnership with R.O.X. Philippines and Fox Racing Philippines, bikes were distributed to these three groups on two separate occasions. Firefly Brigade Philippines, also a long-time Heroes on Wheels partner, also took time to oversee the turnover of bikes.

Jane Boholst of Pasali Philippines Foundation was present in the General Santos City event, while Monica Ayala and Kate Estember, who represented Cycle for Life PH and Tuburan Institute, respectively, accepted the assistance in Davao City.

Maria Sanchez, Cluster Operations Head for R.O.X., and Firefly Brigade Philippines’ president, Jack Yabut, along with Ramon Navarrete were also in attendance during the said activities. Meanwhile, CORE was represented by Kristine Villaflor, program manager and Nirvana Estiva, program associate.

“When you know your capability and you see an opportunity to help, you don’t hesitate,” Villaflor exclaims. “We’ve been doing this for quite some time already and each event brings a unique and rewarding experience.”  

“We’ve been fortunate enough to have partnered with CORE, serving as instruments and doing our part in helping others.” Yabut remarks. “We look forward to sharing our blessings to more people.”