C.O.R.E.  the Center for Outdoor Recreation and Expedition

Herschel Supply Co. Dreams of Building Homes for Yolanda Victims

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Founded in 2009, Herschel Supply Co. adopted the name of a small town in Vancouver, Canada where three generations of their family were raised. Today, Herschel is a fast-growing band that manufactures unique and fresh designed, fine quality backpacks, bags, travel goods, and accessories.

Rooted in one’s strong sense of family, Herschel knows how important it is for every family to have a decent home to nurture and provide support for one another. In light of the calamities that have struck the Visayan region, Herschel and the rest of the Primer Group of Companies and its advocacy arm C.O.R.E., knew that something was needed to be done. And what better way to do so than play on its strengths. Soon, the Herschel Philippine Bag was made available and all its proceeds were set to benefit the Yolanda victims.

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Thanks to its wonderful customers, Herschel is happy to note that the Herschel Philippine Bag initiative was no less than a success. The effort proved that no matter who you are and what age you are, you can do your part in helping those who are in need and that good deeds no matter how big or small can surely go a long way.

As a testament of that, Herschel and everyone who took part in the effort will finally see their efforts turn into reality with the help of Habitat for Humanity Philippines, a non-profit organization that serves Filipino families in need of decent homes.

Last August 7, Herschel turned over a total of P840,000 from the sales of the Herschel Philippine Bag, to Habitat for Humanity at the Habitat for Humanity office located in Makati City

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Indeed, Herschel’s efforts together with the entire Primer Group of Companies and C.O.R.E. family, is a stark example of how we can all do our part in helping our brothers and sisters. The project not only allowed the company to live out its mission of giving back to the community but also provided everyone an opportunity to play their part in helping Yolanda victims.

Until now, a lot of Filipino families remain displaced and in need of support, Herschel would like to invite more people to take part in a meaningful cause. For more information on how you can help, visit www.habitat.org.ph.